An interview with Myprotein to discuss the best selling supplements and new supplements to look out for

An interview with Myprotein's UK & Eire Country Manager to discuss how Myprotein have grown in 2019 and their plans for 2012 and beyond
Myprotein supplements 2019

How has Myprotein performed as a business in 2019?

Once again Myprotein has had a fantastic year, breaking all records. In a year where companies across Europe have struggled in tough economic times, we have broken the mould and continued to push on with immense exponential growth. We've extended our immense product range, with highlights including T Matrix, Peanut Butter and MyBar Cookies. We've also vastly increased our current range, releasing new flavours and sizes in the biggest sellers to give our customers more variety of choice when it comes to selecting their core essentials.

What have been your best selling products and supplements this year?

Protein is of course the biggest seller, and with several promotions on Impact Whey Protein, Impact Whey Deluxe and Total Protein to name but a few, our customers have made huge savings on our already extremely competitive prices.

Have there been any seasonal trends noted in the products and supplements you've sold?

Protein is purchased all year round as it is a staple for any recreational gym user, to bodybuilders, to elite sportspeople. Fat loss product sales, such as Thermopure and CLA, will always increase in January and in Spring as the public seek to burn away that unwanted body fat in order to gain that desired beach body.

How have your voucher codes helped this year? Which voucher codes/promotions have been the most successful?

As I earlier touched on, we have had several huge promotions this year, and those on whey protein in particular always have enormous uptake. We know what our customers want whey protein and if we see the opportunity to offer them a great discount, we're more than happy to do so! 1 stand out of the year was a promotion where we gave away free Impact Whey Isolate when customers spent over X amount.

What are Myprotein's trading expectations for 2012?

We're expecting another hugely successful year at Myprotein. As we continue to flourish in the European markets, now with French, Spanish, Irish, German and Italian websites, and thrive in the UK, we have high prospects for 2012. It is of course the year of the Olympics, this year held in London, and we expect sales to scale up considerably as everyone has the Olympic fever. Following the signing of GB Taekwondo whom have several medal hopefuls, and also fuelling the current World Champion Dai Greene, we're extremely excited for London 2012!

Are there any new products/ranges being lined up for 2012?

Well, Myprotein wouldn't be Myprotein without being the first to release new and innovative products! Extending our extensive range is of paramount importance to us as we ensure that we're always ahead of our competitors. We'll continue to expand our range of flavours and sizes in the best sellers, and there will of course be some brand new additions to the range, including a new pre-workout which is currently being formulated.

How do you think the sports supplement industry overall will perform over the next 12 months?

The sports nutrition industry has continued to grow year on year and persists to be one of the fastest growing sectors. Next year certainly won't be any different!